属于我们的故事

From a small workshop to a factory specializing in bakery display cases for 20 years,We do just one thing—ensure that every baked creation has the most stunning showcase.

The Birth of KOYING

 

From a small workshop to a factory specializing in bakery display cases for 20 years,We do just one thing—ensure that every baked creation has the most stunning showcase.

The Birth of KOYING

A Broken Promise, Then Rediscovered: Over a 15-year sales career, he earned a stellar reputation in the industry through sincerity, only to lose clients due to quality control issues at an external factory; after founding his own factory, he led his team to regain trust and dignity

Twenty years ago, he was just an ordinary salesman in the bakery display case industry. Every day, he would carry a tape measure and travel tirelessly from one bakery to another: carefully measuring every inch of space, patiently listening to the owners’ expectations for the display, and then rushing between different factories to compare prices, pick up goods, and coordinate shipments.

Thanks to his sincere attitude and exceptional professional skills, he earned the trust of countless clients and gradually became known throughout the industry as “the reliable one.” Whenever bakery owners needed display cases, their first instinct was to reach out to him. That period was the most vibrant and promising time of his life.

Yet behind that trust lay a deep sense of helplessness. Since he didn’t own the factories, he often had no control over material selection, craftsmanship details, or delivery schedules. Despite solemnly promising clients reliable quality, exquisite details, and on-time installation, external factories repeatedly delivered warped products, shoddy workmanship, or delays. Facing clients’ disappointment and inquiries time and again, his heart ached as if being cut by a knife.

The clients lost due to quality issues not only cost him orders but also stripped him of his dignity as a service provider. Countless times late at night, he asked himself: If I cannot truly be accountable to my clients, what meaning do all these years of effort hold?

 

At that moment, he made up his mind: He must establish his own factory, personally master the properties of materials like steel, wood, and aluminum along with their combination techniques, and never again let clients be disappointed by uncontrollable quality issues!

Together with his long-time partners—experienced engineers, designers well-versed in spatial aesthetics, refrigeration engineers specializing in cold storage units, and master craftsmen with an extreme attention to detail—he started from a humble workshop. They immersed themselves in studying the strengths of different materials: the sturdy load-bearing capacity of steel, the warm texture of wood, and the light, modern feel of aluminum. Based on each store’s brand identity, spatial conditions, and budget, they flexibly selected the most suitable material combinations, adhering to a high degree of custom-made design—all to create truly one-of-a-kind display spaces.

After 15 years of steadfast dedication, the clients who had left years ago began returning one by one, and new clients came seeking their reputation. His name and the team’s reputation have grown increasingly prominent in the baking and food service industry.

And our team has never forgotten the pain and original vision of those early days: using our mastery of materials and artisanal craftsmanship to uphold every promise made to our clients, ensuring that every baked creation can shine with the unique warmth and brilliance of its store within the display cabinet that best suits it.

Twenty years ago, he was just an ordinary salesman in the bakery display case industry. Every day, he would carry a tape measure and travel tirelessly from one bakery to another: carefully measuring every inch of space, patiently listening to the owners’ expectations for the display, and then rushing between different factories to compare prices, pick up goods, and coordinate shipments.

Thanks to his sincere attitude and exceptional professional skills, he earned the trust of countless clients and gradually became known throughout the industry as “the reliable one.” Whenever bakery owners needed display cases, their first instinct was to reach out to him. That period was the most vibrant and promising time of his life.

Yet behind that trust lay a deep sense of helplessness. Since he didn’t own the factories, he often had no control over material selection, craftsmanship details, or delivery schedules. Despite solemnly promising clients reliable quality, exquisite details, and on-time installation, external factories repeatedly delivered warped products, shoddy workmanship, or delays. Facing clients’ disappointment and inquiries time and again, his heart ached as if being cut by a knife.

The clients lost due to quality issues not only cost him orders but also stripped him of his dignity as a service provider. Countless times late at night, he asked himself: If I cannot truly be accountable to my clients, what meaning do all these years of effort hold?

At that moment, he made up his mind: He must establish his own factory, personally master the properties of materials like steel, wood, and aluminum along with their combination techniques, and never again let clients be disappointed by uncontrollable quality issues!

Together with his long-time partners—experienced engineers, designers well-versed in spatial aesthetics, refrigeration engineers specializing in cold storage units, and master craftsmen with an extreme attention to detail—he started from a humble workshop. They immersed themselves in studying the strengths of different materials: the sturdy load-bearing capacity of steel, the warm texture of wood, and the light, modern feel of aluminum. Based on each store’s brand identity, spatial conditions, and budget, they flexibly selected the most suitable material combinations, adhering to a high degree of custom-made design—all to create truly one-of-a-kind display spaces.

After 15 years of steadfast dedication, the clients who had left years ago began returning one by one, and new clients came seeking their reputation. His name and the team’s reputation have grown increasingly prominent in the baking and food service industry.

And our team has never forgotten the pain and original vision of those early days: using our mastery of materials and artisanal craftsmanship to uphold every promise made to our clients, ensuring that every baked creation can shine with the unique warmth and brilliance of its store within the display cabinet that best suits it.

 

In our team, the factory manager is like a conductor. For the past 15 years, he has remained on the front lines of production, mastering the processing techniques for a wide range of materials, including wood, steel, and aluminum. No matter how unusual or complex a cabinet design a client proposes—whether it’s a curved island, floating shelves, irregular corners, or multi-layered interlocking structures—he always finds a way to bring it to life.

The veteran craftsmen who worked alongside him in the early days often say that the factory manager has “hands that speak.” He can accurately assess the characteristics and limits of every material: skillfully employing sturdy frames where load-bearing strength and stability are required, incorporating soft lines where a warm texture is desired, and achieving precise joinery where a light, modern aesthetic is sought. Faced with wildly imaginative design requests, he never simply says “it can’t be done.” Instead, he meticulously refines the structure, tests the strength, and adjusts the details until he finds the optimal solution.

The factory manager often says, “A display cabinet isn’t just a cold piece of furniture; it’s the bakery’s second face. It must showcase the freshness and appeal of the products, and more importantly, convey the brand’s warmth and story.” "For this very reason, his oversight of every display cabinet is almost exacting: from raw material selection to the final polish, he personally oversees every step to ensure structural stability, exquisite details, and safe use.

Twenty years of experience have made the factory manager not only a technical expert but also the spiritual core of the team. Through his actions, he has proven that true custom-made design is not simply about replicating renderings, but about seamlessly blending the client’s imagination with practical craftsmanship—ensuring that every uniquely shaped cabinet radiates the distinctive warmth and vitality that belongs exclusively to that bakery.

Under his leadership, our cabinets are never off-the-shelf products, but rather bespoke works of art tailored specifically for each store.

In our team, the factory manager is like a conductor. For the past 15 years, he has remained on the front lines of production, mastering the processing techniques for a wide range of materials, including wood, steel, and aluminum. No matter how unusual or complex a cabinet design a client proposes—whether it’s a curved island, floating shelves, irregular corners, or multi-layered interlocking structures—he always finds a way to bring it to life.

The veteran craftsmen who worked alongside him in the early days often say that the factory manager has “hands that speak.” He can accurately assess the characteristics and limits of every material: skillfully employing sturdy frames where load-bearing strength and stability are required, incorporating soft lines where a warm texture is desired, and achieving precise joinery where a light, modern aesthetic is sought. Faced with wildly imaginative design requests, he never simply says “it can’t be done.” Instead, he meticulously refines the structure, tests the strength, and adjusts the details until he finds the optimal solution.

The factory manager often says, “A display cabinet isn’t just a cold piece of furniture; it’s the bakery’s second face. It must showcase the freshness and appeal of the products, and more importantly, convey the brand’s warmth and story.” "For this very reason, his oversight of every display cabinet is almost exacting: from raw material selection to the final polish, he personally oversees every step to ensure structural stability, exquisite details, and safe use.

Twenty years of experience have made the factory manager not only a technical expert but also the spiritual core of the team. Through his actions, he has proven that true custom-made design is not simply about replicating renderings, but about seamlessly blending the client’s imagination with practical craftsmanship—ensuring that every uniquely shaped cabinet radiates the distinctive warmth and vitality that belongs exclusively to that bakery.

Under his leadership, our cabinets are never off-the-shelf products, but rather bespoke works of art tailored specifically for each store.

Our team of designers serves as the bridge between our clients’ visions and factory production. With exceptional spatial awareness and professional expertise, they can quickly produce construction drawings that adhere to structural principles and facilitate production and installation—all within the shortest possible timeframe—based on client-provided renderings, floor plans, brand guidelines, or even a simple description.

No matter how imaginative a client’s concept sketch may be—whether it features dramatic curves, floating visual effects, multi-dimensional shelving systems, or unique shapes that incorporate a brand’s story—our designers accurately capture the core intent while ensuring practicality, structural safety, optimal lighting layout, and ease of maintenance. Many clients are surprised to say, “We just sketched something off the cuff, and we never expected you could actually turn it into manufacturable drawings—and make it even more functional than we imagined!”

Our designers do more than just draw; they act as consultants who understand bakery operations. They thoroughly research store traffic flow, product display habits, customer visual focus, and even the impact of lighting on cake colors, then optimize and adjust these elements in the drawings. How do we break down complex structures for production? How do we ensure structural integrity in irregularly shaped sections? How do we achieve seamless transitions between different materials? For these challenges, they consistently provide professional, feasible solutions during the design phase, preventing the need for repeated revisions later on.

Thanks to this meticulous approach and rapid responsiveness, our design team has helped countless bakeries transform ideas that “look beautiful” into display cabinets that are truly “great to use.” They bring clients’ creative visions to life with their expertise, and through meticulous attention to detail, they ensure that custom-made solutions are no longer a challenge but rather a unique advantage for every store.

In their hands, even the boldest imaginings are brought to life with confidence, becoming a powerful asset that enhances store image and boosts sales.

Our team of designers serves as the bridge between our clients’ visions and factory production. With exceptional spatial awareness and professional expertise, they can quickly produce construction drawings that adhere to structural principles and facilitate production and installation—all within the shortest possible timeframe—based on client-provided renderings, floor plans, brand guidelines, or even a simple description.

No matter how imaginative a client’s concept sketch may be—whether it features dramatic curves, floating visual effects, multi-dimensional shelving systems, or unique shapes that incorporate a brand’s story—our designers accurately capture the core intent while ensuring practicality, structural safety, optimal lighting layout, and ease of maintenance. Many clients are surprised to say, “We just sketched something off the cuff, and we never expected you could actually turn it into manufacturable drawings—and make it even more functional than we imagined!”

Our designers do more than just draw; they act as consultants who understand bakery operations. They thoroughly research store traffic flow, product display habits, customer visual focus, and even the impact of lighting on cake colors, then optimize and adjust these elements in the drawings. How do we break down complex structures for production? How do we ensure structural integrity in irregularly shaped sections? How do we achieve seamless transitions between different materials? For these challenges, they consistently provide professional, feasible solutions during the design phase, preventing the need for repeated revisions later on.

Thanks to this meticulous approach and rapid responsiveness, our design team has helped countless bakeries transform ideas that “look beautiful” into display cabinets that are truly “great to use.” They bring clients’ creative visions to life with their expertise, and through meticulous attention to detail, they ensure that custom-made solutions are no longer a challenge but rather a unique advantage for every store.

In their hands, even the boldest imaginings are brought to life with confidence, becoming a powerful asset that enhances store image and boosts sales.

Our team of master welders, master sanders and polishers, and assemblers—each with decades of industry experience—constitutes the most steady and reliable force in the factory. With their hands and expertise, they transform the designers’ blueprints and the factory manager’s vision, step by step, into sturdy, aesthetically pleasing cabinets that stand the test of time.

Our master welders work with precision and steadiness. Even when faced with the most complex irregular shapes, they ensure that welds are smooth and secure, and that the overall structure remains distortion-free. Years of experience have given them a thorough understanding of various joining techniques, allowing them to maintain a clean, high-end appearance while ensuring structural strength.

The master sanding and polishing artisans are perfectionists when it comes to details. They treat each cabinet like a work of art, meticulously refining every corner, surface, and seam. Rough welds are sanded down to a smooth, refined finish, and panel edges are rounded to a soft, warm texture—ensuring both the tactile and visual aspects stand up to the closest scrutiny from customers. Many clients have remarked, “Your cabinets feel luxurious to the touch; the attention to detail is truly impressive.”

The assembly technicians handle the final integration and fine-tuning. They ensure every shelf is installed level, every slide operates smoothly, and every light is positioned precisely, making the entire cabinet both stable and convenient to use.

Though these master craftsmen are not many with words, they embody the spirit of craftsmanship through their actions. They understand that a fine display cabinet relies not on excellence in a single step, but on the flawless execution of every detail. It is their quiet dedication that ensures our custom-made cabinets are not only uniquely designed but also possess enduring quality and a sense of warmth.

In their hands, cold, lifeless components are ultimately transformed into warm, soulful baking display spaces.

Our team of master welders, master sanders and polishers, and assemblers—each with decades of industry experience—constitutes the most steady and reliable force in the factory. With their hands and expertise, they transform the designers’ blueprints and the factory manager’s vision, step by step, into sturdy, aesthetically pleasing cabinets that stand the test of time.

Our master welders work with precision and steadiness. Even when faced with the most complex irregular shapes, they ensure that welds are smooth and secure, and that the overall structure remains distortion-free. Years of experience have given them a thorough understanding of various joining techniques, allowing them to maintain a clean, high-end appearance while ensuring structural strength.

The master sanding and polishing artisans are perfectionists when it comes to details. They treat each cabinet like a work of art, meticulously refining every corner, surface, and seam. Rough welds are sanded down to a smooth, refined finish, and panel edges are rounded to a soft, warm texture—ensuring both the tactile and visual aspects stand up to the closest scrutiny from customers. Many clients have remarked, “Your cabinets feel luxurious to the touch; the attention to detail is truly impressive.”

The assembly technicians handle the final integration and fine-tuning. They ensure every shelf is installed level, every slide operates smoothly, and every light is positioned precisely, making the entire cabinet both stable and convenient to use.

Though these master craftsmen are not many with words, they embody the spirit of craftsmanship through their actions. They understand that a fine display cabinet relies not on excellence in a single step, but on the flawless execution of every detail. It is their quiet dedication that ensures our custom-made cabinets are not only uniquely designed but also possess enduring quality and a sense of warmth.

In their hands, cold, lifeless components are ultimately transformed into warm, soulful baking display spaces.

We are committed to becoming China’s most trusted expert in custom-made display cases for the baking and food service industry.

We hope that every newly opened bakery and every renovation of an existing shop can possess its own unique display identity;
We hope that every cake, bread, and pastry baked with care can be presented in the most suitable lighting, at the most stable temperature, and within the most captivating display cases—so that every customer falls in love with them at first sight;
We hope that through 15 years of accumulated expertise in steel structure craftsmanship and bespoke design, more bakery entrepreneurs and brand operators can effortlessly make the leap from “selling products” to “conveying warmth and brand stories.”

Our vision is:
To make every bakery more confident, more professional, and more memorable by providing them with a one-of-a-kind display space.

Craftsmanship that touches the heart

20 years of craftsmanship, dedicated to your bakery


From the first cake display case our plant manager built with a welding torch 15 years ago to the custom steel display systems we now create for hundreds of bakeries, we have always focused on one thing:

Using professional steel fabrication techniques and our exceptional customization capabilities, we help every bakery present its artisanal products to customers in the most captivating and professional way possible.

We have an experienced plant manager, highly skilled welders, designers with a keen eye for space, refrigeration engineers who are experts in cooling systems, and polishers who pursue perfection in every detail. This team treats every steel beam, every weld, and every inch of space as a work of art.

Because we know deep down:
A good display cabinet is not merely a piece of furniture; it is an extension of your brand’s warmth, the first impression customers have upon entering your store, and a silent driver of increased foot traffic and sales.

Whether you are the owner of a new store about to open or a chain brand undergoing an upgrade, we sincerely invite you to join us in creating a unique bakery space where customers “fall in love the moment they walk in and want to buy the moment they see the products.”

Your exclusive display story begins here.

 

Your exclusive display story begins here.

20 years of craftsmanship, dedicated to your bakery


From the first cake display case our plant manager built with a welding torch 15 years ago to the custom steel display systems we now create for hundreds of bakeries, we have always focused on one thing:

Using professional steel fabrication techniques and our exceptional customization capabilities, we help every bakery present its artisanal products to customers in the most captivating and professional way possible.

We have an experienced plant manager, highly skilled welders, designers with a keen eye for space, refrigeration engineers who are experts in cooling systems, and polishers who pursue perfection in every detail. This team treats every steel beam, every weld, and every inch of space as a work of art.

Because we know deep down:
A good display cabinet is not merely a piece of furniture; it is an extension of your brand’s warmth, the first impression customers have upon entering your store, and a silent driver of increased foot traffic and sales.

Whether you are the owner of a new store about to open or a chain brand undergoing an upgrade, we sincerely invite you to join us in creating a unique bakery space where customers “fall in love the moment they walk in and want to buy the moment they see the products.”

Your exclusive display story begins here.

 

Your exclusive display story begins here.

Partners

It is thanks to you that we have come this far,

and we would like to thank all our partners for their support and companionship along the way!